What is the worst time to tweet?
The great thing about this question is it will also provide you with the answer for what is the best time to tweet!
First and foremost, let us be clear that knowing the worst and best times to tweet will not automatically mean your tweets will receive 1000s of likes and retweets. That kind of response only comes from what it is you are tweeting and of how much value that tweet has for the person reading it. Not to forget it will also depend on whether you are the next Michael Jackson! Celebrity fame tends to ignore the rules of Twitter engagement.
The worst time to tweet boils down to these things:
- Your followers’ profiles
- Your followers’ practical location
- Your followers’ timezone
- Your followers’ ability to access a networked device
- Your followers’ ability to react properly to what they see
Profiles: Looking at #1 you should know what the profile of your follower is. What do they do? What do they like? What type of lifestyle are they leading? If you are a Club MC/DJ then you are most likely going to want to be tweeting in the early evening to build up the energy and then again throughout your session to share the energy with your music loving fans. It may be you are a Mummy/Mommy Blogger blogging about child friendly news, in which case you may want to pick the time that most mothers are free to check their tweets. Know your followers’ profiles and tweet accordingly.
Location: Number #2 on the list is covered slightly towards the end of #1 but to spell it out again, use common sense when tweeting and looking for quick responses. Ask yourself where are your likely followers going to be at the time you are tweeting. If you are running a Mummy Blog then tweeting at school time will most likely mean mothers are too busy carrying their kid’s school bags to be able to respond.
Timezone: Number #3 speaks for itself. Tweet at the most appropriate time for the timezone your followers are living in. Whether you are living in the Northern or Southern Hemisphere the general rule of logic is to pick the times when most people are likely to have some time to see and react to a tweet. This tends to fit around food (or coffee) times; so breakfast, lunch and dinner. Although … PAUSE! It is not as simple as it may appear. Be clever with when you tweet at these times because there may be a window of opportunity that may at first not be obvious (for example, mothers waiting for their child to come out of school, may wish they had a tweet to read whilst they sit in their car). We have found, generally speaking, the best windows of time to tweet are:
- Morning, between 8-8.30am
- Lunch, between 12-1.30pm
- Evening, between 5-7pm
Which in turn have meant that the worst times are:
- Very early morning before 8am GMT
- Mid morning before 12pm GMT
- Afternoon between 2-4pm GMT
- Late evening after 9pm GMT
If we had to pick the worst time ever it would be: 6am GMT (this is when the population of most countries are offline)
The best time ever is: 12pm GMT (because it covers Central European lunch, Eastern USA breakfast times and some of the Southern Hemisphere evening times).
Before tweeting you should always ask yourself the question, ‘Which country are my followers in and what is their timezone?’. You can easily find out this information by logging into analytics.twitter.com with your Twitter account, clicking ‘Audiences’ and then ‘Demographics’. This is a great tool to see more about your followers profiles.
Access: Try and think too about #4. Will your followers be likely to be able to access a networked device when you tweet. It may seem less important these days to ask yourself this, because everyone is connected to the internet via their mobile phones, but don’t forget that if you are tweeting to teenagers about a blog post after 9pm, they may have no access to the internet because their parents have just blocked their IP address!
Reaction: This last one is obvious but it has to be mentioned. Note, all of these five points are interlinked in some way but each one has its distinct angle. Number #5 is about whether or not your follower is literally able to react properly to your tweet even if they wanted to. It could be a disability or it could even be too much alcohol has been consumed. Perhaps your follower is dancing in a crowded and noisy concert. Know your followers and make sure they are in the best situation to react positively to your tweets. How many times have you heard about drunk texts being sent and regretted by celebrities? It is not always about what you send out but how people do react. A few negative replies and you’d be amazed how it can grow (people tend to follow the crowd).
Final words …
Tweeting is like tennis. You can teach someone how to hold a racket and to hit a ball but there is always going to be that extra natural talent / ability the person using it will have to have to set them apart from the competition. To be successful at tweeting you have to own, love and respect your Twitter space and then your followers will react positively.
By understanding the worst & best times to tweet, you will hopefully find that your followers reaction time is a little bit faster. Especially to a tweet’s content which holds great value. Happy tweeting …
PS! If you find you don’t get a reaction to a tweet, try deleting and retweeting at different times to find your target s(t)weet spot. If you still are not getting a reaction it is time to revisit what you are saying and how.
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