What will websites look like in the future
What will websites look like in the future is one of those exciting questions I will attempt to answer right here right now. This recent post written about Smart Websites was more about how we use existing technologies to modernise website pages and the way they are setup to focus people on the content and calls to action but it was not showing us the future look of websites. That is what you are going to find out now.
Let’s start here
So, first thing is first. We must ask ourselves what medium and way will information be delivered to those seeking it? Currently you are staring at a flat screen, whether that is on your mobile, your laptop, desktop or TV it is still a flat screen. Touchscreen is one growth technology that changed the design and use of websites but it is actually way under used. Many computers built today (like Apple’s iMac) still do not have a touchscreen and so many developers still do not create their websites with this in mind.
But as the future rapidly becomes the present, developers must factor in how people will not only view the content but how they will touch – INTERACT – with it. App developers have a greater focus on this but sadly many website developers still only think about responsive resizing and not physical interaction. Quick side note: The good news for programmers is there will be more and more work for them as companies look to improve how their customers need to interact with their websites.
Let’s ask Microsoft
Have you heard of Microsoft’s HoloLens? Did you know that it is available to buy right now!? The HoloLens tells us that the medium and way in which websites will need to be designed is a 3D focused one. Rather than lining up information, images and calls to action on a grid layout, all those will have to be incorporated into a 3D holographic world in which the website visitor (if you can even still call it a website) will be immersed into something you want them to see and interact with. Just think of the differences. Today if you want to sell a car via a website page you would show a picture of it and maybe a spinning 360 degree image – whereas in the future the customer will be able to walk up to the car and look inside. Don’t believe it? It is already happening, just watch any of the videos shown below. This is a taste of what Microsoft is actually showing right now on their website:
Built-in sensors let you use your gaze to move the cursor so you can select holograms. Turn your head and the cursor will follow.
Use simple gestures to open apps, select and size items, and drag and drop holograms in your world.
Use voice commands to navigate, select, open, command, and control your apps. Speak directly to Cortana, who can help you complete tasks.
So as you can see the future of websites is already here in many ways. Microsoft is already trying to get programmers to use Windows 10 SDK to build apps which will get the most out of the HoloLens. And yes – rewind back into that last sentence – “APPS” is mentioned and we are talking about websites, aren’t we? Well that is the point. As the flat screen layout of a website page becomes more and more about user interaction there will become a blurred line between whether a website is a website or an application designed to deliver what a website page used to.
It is increasingly likely our great great grandchildren will look at flat screens and think, “Oh wow, did people actually do business that way?”.
Then there is the projection method
Microsoft HoloLens is pretty mind blowing right now, the dream looks enticing – or does it – will it face the same issues as Google Glass did?
The simple truth is people don’t like to cover their face. This is where holographic projection comes in. I created this website called Groovemenow and it is a fantastic idea which is looking to set up global concerts and specialist local music gigs which will allow people to see the world’s best music stars perform. Imagine going to a stadium and watching Elvis or Michael Jackson perform their most famous songs. This technology is here right now. They call it a Holage; a live hologram of a performer.
Projecting objects is most definitely the future of websites. Instead of clicking a flatscreen button to buy a shoe, you will ask your house computer to project the shoes on your feet so you can see if they suit you. If you are happy with them you will simply say, “Computer please find the lowest price in my size and buy them”. In this latter example there may be no need of a website page at all.
The future is so exciting
So the answer to what is a website going to look like in the future is going to be defined by these things:
- A website will need to be developed to be adaptive to any device used
- A website will likely merge into being an app, or remain a type of information card/menu for anyone still needing to use a flatscreen
- A website will need to be interactive, using touch, sight, voice – all senses to deliver visitors the information they seek
But one thing may come along to throw a spanner in the works as to how human’s interact with websites and that one thing is a robot. Get ready for robots because they will soon be here in great numbers. They will help people in all life situations. The future of websites is more and more shaping up to be something like this: