Smart pages are the new websites
“Smart pages are the new websites” is a post examining the future of websites & the reasons why you should be moving away from a traditional website setup.
Since dial up days websites have taken a MASSIVE leap in terms of digital technology and the speed at which they operate. We have moved away from providing website visitors with a huge menu choice and with using standard menu naming convention such as ‘HOME’ and ‘CONTACT US’…
Oh, actually. No we haven’t!
On mass a mixture of old school developers and clients who think they know what a website is, still try and force through the old style. It really is a case of lemmings walking in the same direction at times. But never fear, Cn is here to help move us away from websites and to bring to your attention a new way of thinking. Okay, being fair, many other genius 😉 developers have been talking about this too and making some great headway.
Okay let’s cut straight to it. What the hell is a Smart Page?
Think of an Infographic which delivers a relevant story on one page. Like Infographics Smart Pages lead the viewer through a journey. This journey is in effect a way of “Funnelling” where marketing is concerned. The art of funnelling is about setting up a website in such a way that there are obvious and discreet signposts scattered throughout the site which lead the reader to take one main overarching action. Smart pages are all about this one action! And here at Cn central we have crafted a simple formula that helps build a smart page. It is called FEEL4® and it stands for Focus + Energise + Engage + Learn.
Each of the steps of FEEL4® leads to each other in a circular way (forwards and backwards). So as a basic example, if you are a company selling phones your smart page’s main FOCUS is to “sell phones”. Your and your marketing team / developer’s jobs are then to ENERGISE people who visit the page to want to ENGAGE – in other words click a BUY NOW button or add their contact details. The LEARN part comes in because site visitors can be curious creatures at times and by looking at their behaviour through analytics you may wish to tweak what you have done or try something completely new if people are not engaging.
Feeling lost? Okay here is an even more basic example of how simple a smart page can be – let’s say you are selling the new iPhone 7:
- [FOCUS] Brand New iPhone 7 (latest Model) with Standard Manufacturer Warranty
- [ENERGISE] Only 8 left in stock; once we’re sold out that’s it! We are offering a free extra 2 year warranty included and a life time supply of screen protectors (Use Code: OMG). We have also halved the price from £600 to £300 and you will also get a month’s supply of coffee from any local retailer (Gift card value £100).
- [ENGAGE] Now 3 left in stock: BUY NOW!
- [LEARN] Note to self – Check your store’s stock count and your analytics and see which route your purchaser traffic is coming from, if traffic to the page is coming from Facebook then run and ad campaign until all phones are sold out.
Okay the astute among you will know that unless you have stolen the iPhone 7 for nothing then it is impossible to offer all of those deals. Well done. The point was to over exaggerate to show you how the FEEL4® formula works. It is simple and powerful and it is a Cn trademark which gives us a robust tool to make sure our work stands out and is successful. Contact us now for a free review of your digital task to see how FEEL4® can benefit your website – smart pages!
How many pages
Depending on how big your company is and what you are selling you could in theory just have the one smart page and this is recommended to save on development costs (maintenance, updating etc). If you have to have more pages in a menu then think wisely. Each of the page titles should be your main focus for that page. So your Contact page wording for example should focus everyone to want to engage with making contact. Perhaps you are offering a free review?
Smart pages will technically make up a website in the way a group of horses is called a herd but just like horses running in a Grand National race it only takes one amazing horse to win and send out a powerful message. This is the same for smart pages (or page!); try to think smartly about what a page is there for. Every word should be leading your site visitors to take action – and no this doesn’t always mean to make you rich, it can mean (should regularly mean), giving your site visitor some free advice – or perhaps gaining votes for a charity petition etc. Always be smart with your smart pages and your smartness will help grow your brand – okay branding and FEEL4® is another story!
Wishing you luck in whatever you are doing. Take care out there.