5 tips to make successful contact forms is a post helping you get straight to the answers of what will help you make killer contact forms people want to use.
There is a simple 5 point checklist you will first need to go through before you add and design a form, this is it:
- Do you have a decent contact form plugin?
- Do you have a brand identity the form needs to copy or can it match any design?
- What is the form for (i.e. contacting about complaints or general queries)?
- What information do you want returned from submitting the form (i.e. just a name and email)?
- Do you need a specific thank you message or page?
Let’s advise on the above 5 points straight away:
1. Do you have a decent contact form plugin?
There are so many contact forms out there. You need to ask yourself how complex or simple do you need it to be now and perhaps over time. Do you want to have to keep changing the form if later on you need it to included formulas etc?
At the moment Caldera Forms is killing it in terms of being a form which non coders can use to create all kinds of impressive layouts and conditional formulas if needed. What is most important is it is FREE!
And finally skipping quickly over the traditional Fast Secure Contact Form and the Contact Form 7 WordPress plugins which have proven their worth in being mentioned; if we are talking of paying for an all singing and dancing form, then we have to mention Gravity Forms which basically does everything you will ever need.
So, if you have one of the above mentioned forms you are in a good position to feel confident your contact forms will do the job they need to.
2. Do you have a brand identity the form needs to copy or can it match any design?
When it comes to making your form stand out and look good, you would be doing yourself a disservice if you didn’t factor in any branding that is relevant. If your brand uses yellow then perhaps consider adding some in somewhere. Equally if the brand has a Monkey then add a monkey in the form, be innovative, it gets people’s attention. This external article runs through some designs which will help you see what can be done.
The key to a successful contact form is to make sure people can see it! If you are writing copy then try and tell a story that leads people down to a form for them to understand why they would want to take their time to fill it out. Be clear to the end user what that form is there for – how will it help them?
3. What is the form for (i.e. contacting about complaints or general queries)?
4. What information do you want returned from submitting the form (i.e. just a name and email)?
In the form itself make sure you have entered the required and non required fields people will need to fill out and you will need to be able to reply properly. If you are a fast food chain then your form may want to have drop down fields listing the pizza sizes etc someone is asking after. Use your common sense.
Important Note: The more fields you add the less likely statistically someone will use the form. So you must add fields wisely. Ask yourself are they essential?
Finally, note on your website or page you can have more than one form if you feel it is warranted. Don’t be afraid to have several forms focusing on specific contact queries.
5. Do you need a specific thank you message or page?
What do you want to happen once someone has submitted the form? Have you thought of a strategy? If the form is a complaints form then how about sending that person to a page which has an apology message and information on when they will receive a reply. Perhaps you could have a customer satisfaction survey appear. Get excited about the way you can use a form to help the end user some more and in turn get them to interact with your website more.
That is it!
Those are the top 5 tips / points to make your contact form/s successful. Note this post has not mentioned landing page contact forms; there is a whole other science behind positioning those. But for now, what you have read should give you enough information and ideas to go forth and make some great contact forms.
Thank you for your time.